Datarix Privacy Policy

Effective: 23 July 2026Last Updated: 23 July 2026

Datarix ('we', 'our', 'us') is a data tracking, analytics, and conversion management platform that helps businesses manage marketing data, automate workflows, and integrate with third-party services such as Google Ads. This Privacy Policy explains how we collect, use, disclose, and protect your information.

1. Introduction

This Privacy Policy explains how Datarix collects, uses, discloses, and protects information across the Service.

2. Information We Collect

  • Account information (name, email address, company name).
  • Authentication data provided through Google Sign-In.
  • Advertising account identifiers (e.g. Google Ads Customer ID).
  • Marketing and conversion data submitted through Datarix.
  • Technical information such as IP address, browser type, device information, and log data.
  • Cookies and similar technologies where applicable.

3. How We Use Information

To provide and maintain the Datarix platform; authenticate users; connect with authorized third-party services; upload conversion data on your behalf; improve performance, security, and reliability; provide customer support; and comply with legal obligations.

4. Google API Data

When you connect your Google account, Datarix accesses Google Ads data only with your authorization. Data obtained through Google APIs is used solely to provide the requested functionality and is handled in accordance with the Google API Services User Data Policy.

5. Data Sharing

We do not sell your personal information. Information may be shared only with trusted service providers, when required to complete services you request, or when required by law.

6. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect your information. While we strive to protect your data, no method of transmission or storage is completely secure.

7. Data Retention

We retain information only for as long as necessary to provide our services, meet contractual obligations, resolve disputes, and comply with legal requirements.

8. Your Rights

Depending on your jurisdiction, you may request access to, correction of, deletion of, or export of your personal information, and you may revoke connected third-party accounts at any time.

9. Cookies

Datarix may use cookies and similar technologies to improve user experience, maintain sessions, analyze usage, and enhance security.

10. Third-Party Services

Datarix integrates with services such as Google Ads and other platforms selected by customers. Use of those services is subject to their respective privacy policies.

11. Children's Privacy

Datarix is intended for business use and is not directed to children under 13 years of age.

12. Changes to this Policy

We may update this Privacy Policy periodically. The latest version will always be published on our website with the updated effective date.